If you’re one of the millions of people concerned about the growing pressures that our food habits are placing on the environment, then you’ve probably felt confused, conflicted or downright overwhelmed by your own food choices on more than a few occasions. Is quinoa good, evil, or somewhere in between? Were the coconuts in my coconut milk picked by a monkey? Am I a bad person if I eat an avocado?
The arrival of online food delivery platforms, bringing greater choice and convenience, has revolutionized the way we purchase and consume food. The capability of ordering food for delivery with a single tap of your mobile phone, whether it be your weekly supply, a meal box or a hot and ready to eat meal is the result of a series of technological and digital innovations that have as yet to run their full course.
Amazon, without doubt, has been broadening the reach of the world's most advanced logistics platform and is now sharpening its focus on food. Food management (production, packaging, service, delivery, etc) is however a very complex business and Amazon's recent closure of its restaurant delivery service in the UK is very likely to be a full acknowledgement of this.
Soon, it will be possible, to know a great deal about the food product that was just delivered to your door. Systems designers and developers from across the foodservice sector are working together to join up the links that will make this possible. At the moment, you would be lucky if the product you ordered online had arrived safe and sound to your home or office. It might, for instance, not be the product you ordered but the product that someone else ordered.